April 7, 2022
By 2022, it is projected that there will be 3.5 billion mobile Augmented Reality (AR) users, which is 44% of the world’s population!
Clearly the way we shop is changing and customer experience is becoming one of the most important deciding factors in the shopping process.
Studies have shown that shoppers are more likely to have a poor online customer experience due to a lack of information, being unable to imagine the products in situ and the inability to touch the product. That’s where AR comes into play. Allowing shoppers to experience a product in their home helps reduce consideration time and drives conversions.
Prior to the COVID-19 pandemic, 47% of consumers, surveyed by PwC, preferred in-store shopping for non-food items. In comparison, 30% of consumers preferred shopping via their mobile phone. The effects of the pandemic have led to 45% preferring to shop online via their mobile phone, alongside a substantial increase in those who shop online via computers and tablets.
As we see a shift in shopping preference to mobile devices, and enter the busiest time of the year, there has never been a better time to integrate AR into your CR strategy.
Scroll down to read more about Flix AR and how it can help boost your conversion rates across our retailer network.
Before making purchasing decisions, shoppers like to conduct their own research online. Flix AR helps turn your browsers into buyers with engaging and immersive experiences at the touch of a button.
We currently have 1,600 INpage AR activated retailers across the world with 700+ of them activated with Flix AR on the hero image. The opportunity to create engaging experiences for your customers across retailer sites has never been greater. Broaden your reach with our expanded global network of AR-ready retailers.
Our latest round of updates includes an improved AR experience and customer journey on all our retailer websites. From a simplification of the on-site CTA to an updated user guide, we have made it as easy as possible for users to engage with 3D models of your products within their home.
Our unique process means that more brands can tap into the benefits of introducing AR across the world. We have reduced our production costs significantly, which means that you can boost your conversion rates across more of your product range.
We lower the barriers to entry for our brands by offering cost-effective regional syndication. Spread your brand message worldwide and convert new customers with the Flix AR model syndication.
Whether you have a number of product variations or have a strong presence across multiple regions, our simple pricing structure keeps you in control of your AR models and syndication at all times.
Our A/B tests randomly expose shoppers to a product page with and without the Augmented Reality experience. This allows us to prove the impact of Flix AR alone, whilst controlling all
other on-page variables.
We compared 169 products across 35 countries from 5 individual brands. From this large sample, we saw an average uplift of 8.96% in Add-to-Cart rates on pages with AR implemented.
We know that when implemented correctly through our expansive retailer network, AR has the power to turn browsers into buyers and help brands drive crucial conversions, especially during busy shopping holidays such as Black Friday and Singles’ Day.
Choose Flix AR to help boost conversions, enter new markets, and offer immersive experiences to your customers.
For more information, please schedule a demo with a member of our team today!