August 18, 2023
Leading UK department store John Lewis has reported an impressive 5% increase in its online revenue, having partnered with Flixmedia. At the same time, it has seen average order values and conversion both increase by 3%. One particularly extraordinary result was seen with a global toy brand, which saw its conversion rate increase by 55%, and the average order value jump by 13%!
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John Lewis needed an effective, automated solution so that they could offer shoppers an even better experience. They wanted consumers to receive a more in-depth understanding of products they viewed before making a purchase, to increase brand affinity and reduce returns, without the headache and cost of trying to manually populate and maintain content on their pages.
The Flixmedia INpages service was activated by John Lewis, unlocking an automated flow of live-time rich, branded premium content, delivering both a consistent brand voice and product feature information. The Flixmedia INpages are now elegantly presented in-line, within the existing John Lewis product pages, providing a transformed and highly engaging e-commerce experience.
Flixmedia have led to a significant increase in shopper engagement and improved conversion rates, thanks to the rich branded content now presented on John Lewis product pages. Multiple 50:50 A/B tests completed internally by John Lewis have provided compelling evidence that the solution has successfully delivered considerable incremental revenue:
Charlie Banfield, Online Trading Manager for Technology & Beauty at John Lewis & Partners:
“We’re excited to partner with Flixmedia, which has a key role in bringing our branded products to life online through its rich content syndication platform. By providing additional information about the brands, and expert accreditations, the platform helps our customers make the right choice when they're purchasing products with us, on top of the fantastic advice provided by our Partners in our shops.”
Tom Clark, E-commerce Director at Flixmedia:
“We are incredibly proud of the work we’re doing with John Lewis. By providing its shoppers with rich premium content we can measure (and prove) the impact that this has on sales. We look forward to our continued collaboration and supplying (and converting) even more exciting content to johnlewis.com.”
Flixmedia’s cloud-based content syndication platform operates 24/7 and at huge scale, supporting millions of product pages globally, accommodating a plethora of brand styles and layouts while also delivering content in a visually compelling way. It provides outstanding results for both our retailers and brand partners…because experience matters!
JLP continues to partner with Flixmedia to further expand the delivery of brand content to online shoppers, across more brands and product categories.