Flixmedia Privacy Notice

(Last updated: 13th May 2021)


Flixmedia Limited (“Company”, “we,”“our,” or “us”), a company registered in England and registered address 14 – 16 Well Court Farringdon Lane London EC1R 3AU UK, believes in protecting the personal data it collects from individuals (“users”) that access or use this website (the “website”) and takes seriously its obligation to comply with its obligations under applicable data privacy laws including, without limitation, the General Data Protection Regulation (“GDPR”). The Company is a data controller as defined in the GDPR.It is important that you read and understand this Privacy Notice before using this website or interacting with our Services. To ease review, you may click on each section heading below to link to the full disclosure.

1. Scope

This notice (“notice”) sets out how the Company uses, discloses, transfers and otherwise processes users’ personal data collected by communicating with Flixmedia electronically (e.g. email) or through their use of the Flixmedia website.  It also describes the processing of personal data collected from Retailers’ websites.  The information we collect is covered by this privacy notice. Please keep in mind that the personal data collected on a retailer website is subject to the retailer’s privacy practices. Participation in the Site and Services is completely voluntary. You are not required to provide all Personal Information identified in this Privacy Notice; however, be advised that if you choose not to provide certain Personal Information, we maybe unable to provide some or all of the Services to you, and your ability to use the Site or Services may be limited. Please be sure to review the Site’sTerms of Use which, in addition to this Privacy Notice, governs your use of theSite. If you voluntarily provide Personal Information in the course of using our Site or Services, you consent to our Privacy Notice and Terms of Use.

Please note, unless otherwise stated, this Privacy Notice does not apply to the following:

2. Who are we?

We are a leading brand (our ‘Clients’) content syndication provider to the world’s largest retailers. As such, we primarily provide business-to-business services and do not generally provide services directly to consumers. We belong to the Advantage Smollan family of companies, creating and delivering highly valuable sales and marketing solutions for consumer goods companies and retailers.

While providing Services to our Clients, we may collect Personal Information related to our Client’s consumers from retailer websites. We are not responsible for the privacy policies or practices of Clients or other third parties.

We are a data controller of users’ personal data (detailed below) which is collected through electronic communications or through website usage, such as when users visit the website, submit queries through the Flixmedia “contact us” feature, or as otherwise described in this notice.

3. Why We Collect Your Information

We may use your Personal Information to:

4. Marketing Communications

You may be receiving electronic communications as a result of being on our B2B marketing database.To provide newsletters or similar, we log and store your name, title, email address and company name. You can unsubscribe from these newsletters at anytime by clicking the ‘unsubscribe from this list’ link at the bottom of the email.

5. Types of information we collect

We may collect the following categories of Personal Information through the Flixmedia.eu website:

We may collect the following categories of personal data through the Flix360 & Measure Effect portals:

We may collect the following categories of PersonalInformation through the retailers’ websites who use Flixmedia services:

6. How We Collect Your Information

Directly from You

We collect personal data you provide to us when you request services or information from us. Some areas of the website may also require a user to submit information, including personal data, to register for certain services or benefits, such as syndication services or when using the Flix360 portal.  We also collect your personal data when you sign up for our mailing, email marketing lists, participate in a survey, contact us, or otherwise interact with our Site and Services.

When you use the Flixmedia website and Services

We and our service providers may collect information using analytics tools when you use our Site and Services such as Flix360 Mange Content and Flix360 Measure Effect portals, that store or collect information about your interactions with our Sites and services. These technologies may include the following:

For details concerning the cookies and tracking technologies we use please visit our Cookie Notice

7. Our Legal Bases for Processing Personal Information

Legal Basis

Reasons for processing your personal data

Our Legitimate Interest

To facilitate commercial interaction between our company and your employer.To facilitate communication between you and us, or carry out actions you request;For the security and safety of the website, our technology connected to the website and the users of the website.

To detect and prevent fraud.To protect and defend the rights and property of others, our rights and interests.To manage and administer the website, including analysing web traffic and utilizing web analytics solutions; andFor use in marketing our products and services to your employer or affiliated entities.

Our Legal Obligations

We may need to process your personal data to comply with relevant  laws, regulatory requirements and to respond to lawful requests, court orders  and legal process.


Where we are required to do so by applicable data protection law, for placing cookies on your device(subject to certain exceptions) or sending marketing communications to you. As required by law, we provide you certain details on our use of cookies and marketing communications below.

To perform a contract

We will process your Personal Information in connection with your requests or any contracts which you enter with us.

8. Your rights under GDPR(citizens of UK and EEA)

The following rights are provided under certain conditions to residents of the UK and EEA under the General DataProtection Regulation (“GDPR”) or equivalent local laws:

If you wish to exercise any of the rights indicated above, you must provide the requested information in the Data Subject Rights Request (DSRR) Form found Here.

9. How We Share Your Information

We do not share your Personal Information that we collected directly from you with third parties for their direct marketing purposes unless we have first given you the choice to consent or withhold consent to such sharing. We may share yourPersonal Information in the following circumstances, or as otherwise described in any privacy notices provided to you at the time your Personal Information was collected:

When we use third-party service providers to perform services on our behalf, such as hosting and analytics providers, consulting services, auditors, and other providers; however, these companies are prohibited from using your Personal Information for purposes other than those requested by us or required by law;

Who Is your Personal Data Processed By?

What Is the Purpose Underlying the Disclosure?

Third-partysuppliers and service providers including:


To enable B2B contact regarding Flixmedia products and services


To communicate with users of the Flixmedia website ‘Get In  Touch’ form.  To communicate with Flix website chat  users.

Microsoft O365

To manage B2B documents such as contracts, project plans


Flixmedia Product Users:To provide Flixmedia customers access to operational syndication and reporting systems



Limelight Networks

Retail Site Users: To  provide content (such as images, videos, specifications, descriptions) on the  retailer’s website

JW Player


10. Data Security and Retention

The security, integrity and confidentiality of your personal data are extremely important to us. We have implemented technical and organizational safeguards designed to help protect and secure your personal data. Please be aware that, despite our best efforts, no security measures are perfect or impenetrable; and no data transmission over the Internet is guaranteed to be secure. As a result, we cannot guarantee or warranty the security of any personal data you provide to or from our website or through our Services, including (without limitation) Flix360. We will retain your personal data for the length of time needed to fulfill the purposes outlined in this notice, unless a longer retention period is required or permitted by law.

11. Changes to this Privacy Notice

We may update this Privacy Notice from time to time. The version date of this Privacy Notice is located at the top of the page. We encourage you to review this Privacy Notice often to remain informed of how we use your Personal Information.

12. Contact Us

For more information about our privacypractices, or if you have a comment or question about this Privacy Notice, you can contact us by using this link

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