April 13, 2022
Content syndication is the strategy that takes away the pain of dealing with multiple retailer formats, makes consistent brand voice achievable across your retail e-commerce channel, and helps your teams focus on strategy.
If you answered yes to even one of those questions you're probably in a situation where getting your brand voice across your retail e-commerce channel takes too long, costs too much, and reaching all retailers across your retail e-commerce channel probably isn't optimised.
Realise lost revenue opportunities and boost your add-to-cart rates across your retail e-commerce channel by up to 15.4% with a leading content syndication strategy.
We recently worked with one of the world’s largest toy manufacturers on a content syndication experiment, to measure the effect of the Add-to-Cart rate with content placed below the fold on a retailer site.
By placing brand-specific, user-generated content (UGC) at different points of the INpage, we identified the following:
Click here to learn more about our A/B/C experiment.
The Toys industry has a total global revenue of over $94bn and has continued on an impressive trajectory over the past few years, including brand leaders Lego, Bandai Namco and Mattel. As the shift to online shopping continues to dominate consumer behaviour trends, it increases the need for brands to implement content syndication in order to create immersive and interactive shopping experiences, not only in the UK, but globally too.
Here at Flixmedia our mission is to turn browsers into buyers. Our product suite provides interactive Hotspots, INpages, MiniSites and Augmented Reality experiences combined with your brands’ rich content to develop a unique shopper experience across your e-commerce channel.
Get started with your content syndication journey today and watch your Add-to-Cart rates and conversions grow!