Why you need content syndication in 2022

April 13, 2022

Content syndication is the strategy that takes away the pain of dealing with multiple retailer formats, makes consistent brand voice achievable across your retail e-commerce channel, and helps your teams focus on strategy.

Is your brand voice missing across your retail e-commerce channel?


  • Are you currently spending hours optimising your stunning brand content in order for all your SKUs to fit retailer specifications?
  • Do you or your team email retailers individually to get your content live on their websites?
  • Are valuable strategy hours being spent on retail e-commerce channel content maintenance?


If you answered yes to even one of those questions you're probably in a situation where getting your brand voice across your retail e-commerce channel takes too long, costs too much, and reaching all retailers across your retail e-commerce channel probably isn't optimised.


Realise lost revenue opportunities and boost your add-to-cart rates across your retail e-commerce channel by up to 15.4% with a leading content syndication strategy. 


Benefits of content syndication

  • Automatically enrich retailer pages: Content syndication enriches your retailer pages with your branded content across your retail e-commerce channel seamlessly and automatically. 
  • Widen your reach: Content syndication ensures your brand content reaches a larger network of retailers and provides shoppers with critical information right where they need it. 

  • Better shopping experience: Your shoppers no longer need to leave the product page to search for critical information, thereby reducing the time to make a decision to purchase
  • Our expertise: With over 17 years of experience we’ve worked with some of the largest brands in the Toys industry to syndicate their brand voices across our global retailer network to retailers such as Smyths Toys, Argos, Very and The Entertainer. Our syndication programmes have resulted in double- digit conversion rates for our brands by providing shopper experiences that are both informative and engaging.

Does rich content actually influence Add-to-Cart rates? 

We recently worked with one of the world’s largest toy manufacturers on a content syndication experiment, to measure the effect of the Add-to-Cart rate with content placed below the fold on a retailer site. 


By placing brand-specific, user-generated content (UGC) at different points of the INpage, we identified the following:

  • UGC placed at the top of INpages boosts Add-to-Cart rates by 5.07%, compared to INpages without UGC
  • UGC placed at the top of INpages performed 7.84% better than INpages with UGC at the bottom

Click here to learn more about our A/B/C experiment. 

The Toys industry and its growth opportunity  

The Toys industry has a total global revenue of over $94bn and has continued on an impressive trajectory over the past few years, including brand leaders Lego, Bandai Namco and Mattel. As the shift to online shopping continues to dominate consumer behaviour trends, it increases the need for brands to implement content syndication in order to create immersive and interactive shopping experiences, not only in the UK, but globally too.

(https://www.forbes.com/sites/richardkestenbaum/2021/04/20/how-the-pandemic-has-changed-the-toy-business-and-the-latest-trends-in-toys/)

(https://www.statista.com/topics/1108/toy-industry/#dossier Key figures)  

Here at Flixmedia our mission is to turn browsers into buyers. Our product suite provides interactive Hotspots, INpages, MiniSites and Augmented Reality experiences combined with your brands’ rich content to develop a unique shopper experience across your e-commerce channel.

Get started with your content syndication journey today and watch your Add-to-Cart rates and conversions grow!


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