Flixmedia are a privately owned, 10 year old company based in London and offering a global service that helps brands and retailers sell more. We work with almost all of the world’s largest Consumer Electronics and Home Appliances brands and retailers. In brief; we accept feeds of content from the brands, which we structure and then push automatically into the product pages of retailers in over 50 countries, enhancing their sites. This drives shopper engagement, boosts sales and reduces returns. Flixmedia has over one billion unique visitors per year within our Global Shopper network which also affords us a unique ability to offer Shopper Insights and Optimisation services to our brand and retail partners.
Syndicated onto a retail product page as a pop up window behind a clickable button, the MiniSite delivers brand messages direct to the Shopper. MiniSites can contain images, videos, features, documents, award logos, 3D views and more.
INpages allow the same content as is in the MiniSites to be pushed directly into the product page ‘IN-line’. The shopper does not need to click anything, they simply scroll down and see the beautifully engaging product pages with all the available rich content such as; images, videos, text, animation, awards logo's and more.
INpages allow the same content as is in the MiniSites to be pushed directly into the product page ‘IN-line’. The shopper does not need to click anything, they simply scroll down and see the beautifully engaging product pages with all the available rich content such as; images, videos, text, animation, awards logo's and more.
Code inserted onto the product pages ensure the retail site ‘calls’ the Flixmedia product content database to request rich assets. Flixmedia automatically matches the content we have with the product page by either Manufacturer Part Number (MPN) or European Article Number (EAN). In addition to the automated process, Flixmedia has a team of people checking ‘coverage’ by constantly seeking ways to match the content we have with the pages that need enriching. Once the content feed from the brand to Flixmedia is setup and the Flixmedia code is placed onto the retail product pages, there is no further work for the brand or the retailer.
To start automatically receiving this content into your product pages, all that is required is for you to add one line of JavaScript. Once this has been completed all you have to do is sit back and watch your pages be automatically populated with rich media content and as a result your sales conversion increase!
Flix360 is the well structured database in which Flixmedia stores all of the rich brand assets. The Flixmedia products, languages and brands are all separated to ensure optimised matching of the content we have with the pages you want to be enhanced.
Flixmedia also create videos, 3D content, Virtual Advisors, Dynamic Attach buttons and more. You can see our website for LIVE examples or speak to your Flixmedia Account Manager.
Flixmedia offers state of the art benchmarking dashboards to those retail partners that integrate our code. Please speak to your account manager for details and they can arrange an introductory call with an expert from our Shopper Insights and Optimisation team.
Flixmedia is the only established global provider of rich content for the CE and HA categories and as such enjoys exclusive relationships with many of the world's big brands and retailers. Whilst other providers may offer some elements of what we do or indeed offer services in some geographies, Flixmedia decided years ago to invest in 2 key differentiators; (i) a language, country and vertical agnostic platform that is scalable and can therefore offer true global coverage and (ii) a state of the art Shopper Insights and Optimisation department to unlock the value in the shopper data we generate.
Our Cookie policy is available at; https://flixmedia.eu/privacy-notice/
Flixmedia processes personal data as part of its syndication activities. Flixmedia processes IP addresses collected from retailer websites to support accurate billing processes.
Cookie and associated shopper log data are processed to enable the fast uploading of rich content and the reporting on the effectiveness of that content. This shopper log data includes impressions, clicks, video plays, dwell time. We process this data to create dashboard services which allow our partners to optimise their content offering and hep shoppers…thereby selling more. Please refer to our privacy and cookies notices for further details found at https://flixmedia.eu/privacy-notice/
Implementation is entirely up to you as the retailer and owner of the site however we recommend implementation of both MiniSite and INpage. Some browsers like to click for more content whilst some like to scroll. We have seen no evidence that providing both services has any negative effect at all …. in fact, our most positive add-to-cart rate uplift evidence suggests that offering both services is the most powerful way to impact a shopper and sell more.
Your retail account manager can share an up to date list with you.
Your retail account manager can share an up to date list with you.
Your retail account manager can share an up to date list with you.
We automatically select 3 parameters from all the brand XML feeds that we collect. Those are 1) video 2) specsheet 3) Features. It's the same 3 parameters for every brand, every product, every language. The hotspots overlay on the retailer's current image. It does NOT deliver the product image. It overlays the interactivity on the retailer's existing product image.
No, we are launching with samsung, we have hotspots available for every samsung product that had an INpage available, in all available languages. We expect at least 20 brands signed up by end of november and like inpages, once you add the sitewide code, they will simply appear as minisites and inpages do.
Yes
Refer to the video which will show you end to end implementation process.
This is our most popular integration method. If you place the Flixmedia code into your Master Product Page template, you can relax and let Flixmedia do the rest ! Our system will match the content we have to any and all relevant product pages. Depending on your range, we could potentially enhance thousands of your pages - instantly driving engagement and an add to cart rate uplift. If the code is on a page for which Flixmedia does not have content … nothing happens … it is as simple as that!
Firstly, please double check to be sure you do not use JavaScript as many of our partners initially believe this to be the case but find out that ultimately, it is in use for various other functions of the site. If there is truly no way to accept the Flixmedia JavaScript code please contact your retail account manager. If you have any questions or concerns, your retail account manager can arrange a conference call and screen share with a representative from the Flixmedia technical team.
By sharing your feed with us (the sort of feed you would share with google shopping) we can ascertain which product pages you have that could be enhanced by Flixmedia and respond with a feed of links that you can either place manually on your pages or automate your side to ensure optimal coverage. If you have any questions or concerns, your retail account manager can arrange a conference call and screen share with a representative from the Flixmedia technical team.
We principally use the MPN (Manufacturers Part Number), or EAN (European Article Number), parameters to perform dynamic matching of your product ranges against the available INpages and MiniSites in our database. We need either MPN or the EAN number to be parsed at the very minimum to do the matching. If you have both codes, that's perfect! In case, you don’t have both the MPN and the EAN, you can remove the parameter you do not have the data for. In some exceptional cases, we can offer alternative matching initiatives but these are non standard and must be discussed with your account manager.
Provide your product SKU number in the MPN parameter of the JS code and provide Flixmedia with your feed which contains the SKU numbers with their respective MPN/EAN.
This will enable filxmedia to do the matching of your products and get the content appear.
Many of our retail partner use iFrames to manage the placement of the Flixmedia content onto the product page. If you have any questions or concerns, your retail account manager can arrange a conference call and screen share with a representative from the Flixmedia technical team.
Access to Flix360 is optional but even with Flixmedia JavaScript code on all your product pages, you may find it useful to pre-view INpages and MiniSites for products that are not yet set up on your site.
By providing your feed to Flixmedia (the sort of feed you would provide to Google shopping), the coverage team at Flixmedia can ensure we are covering as many of your product pages as possible. By knowing what you have in range, we can cross check it against our content database. In addition, your feed will allow us to facilitate other, optional, services for you such as product pickers, accessory widgets and more.
Obviously - you can see our service at any time by visiting a product page where our code is present, the MPN or EAN has been matched and we have official brand content in our content database. This could literally be any one of thousands of your pages ! To see the nature of the content as it resides within our database, you can visit Flix360 Manage Content, search for any product and then hit ‘preview’.
To some extent this depends on the nature of your systems but many brand partners report to us that integration takes just 20 minutes ! If you have any questions or concerns, your retail account manager can arrange a conference call and screen share with a representative from the Flixmedia technical team.
All Flixmedia content is mobile compatible and the Flixmedia INpages are responsive to ensure they work beautifully with your responsive website.
Flixmedia is able to inject retailer-specific CSS rules to make sure that content layout aligns nicely with our retail partner templates.
How exactly shall we “autopopulate” parameters from our CMS system? Is there any manual? How does it work?
Yes, Flixmedia Shopper Reviews are completely free to all our retailer partners.
You don’t need to do anything. The Flixmedia Shopper Reviews will automatically appear within your INpages and MiniSites if we haveShopper Reviews available for the products syndicated on your website.
The reviews will match the language of our INpages and MiniSites. We have reviews available in many languages but only the language requested for your syndicated content will show.
We are fed the reviews from review providers such as Bazaarvoice who capture the reviews from the brand websites. Brands add the Bazaarvoice code to their websites, reviews are then captured and brands share the reviews with Flixmedia for syndication to our retail network. Please note Flixmedia can work with any Reviews provider.
The Flixmedia Shopper Reviews will be part of your existing INpages or MiniSites under a new section. You do not need to do anything to have the Shopper Review section appear within the MiniSites and INpages.
Please see preview for EN reviews here;
http://dev-delivery.flix360.com/minisite/show/6/en/346161
http://dev-delivery.flix360.com/inpage/show/6/en/346161
For a live example, please email [email protected]
The Flixmedia Shopper Reviews will be part of your existing INpages or MiniSites under a new section. You do not need to do anything to have the Shopper Review section appear within the MiniSites and INpages.
The Shopper Reviews syndicated by Flixmedia are not available for add/edit/delete, they are available in a read-only format inside an INpage and or MiniSite.
Flixmedia works with over 1,000 retailers worldwide. This includes most of the world’s largest retailers; Walmart, Tesco, Carrefour, Best Buy, Harvey Norman, JLP, DixonsCarphone, Darty, MediaMarkt, Saturn, Yandex and many more. Almost all of them implement our INpages via Javascript and see a sales uplift of around 20%. If the content is useful for the user and it is coming from a third party domain whose domain history is clean then Google won’t consider it as negative or spam content. Most of the time the SERP ranking is based on retailer domain authority/rank. According to Google there are more than 200 factors which influence Google SERP and whilst supplementary pages are one of the factors, they are not the main factor. Flixmedia would recommend that any retailer with concerns should pilot our INpage service on 10 or 20 of their high traffic pages, monitor the impact carefully and let us know how traffic and sales are affected. We are happy to setup and run such a test, if this helps.
Assuming this question is connected to SEO - please see the above answer, if this question is more about ‘tone of voice’ Flixmedia recommends a mix of unique content and official brand content. Some of our most successful Global retail partnerships involve the retailer writing unique copy to drive SEO and assert tone of voice whilst complementing the page with official rich brand content, powered by Flixmedia. It is important to remember that driving traffic to the page is only one component of a successful web site … converting browsers to buyers is arguably more important and Flixmedia has empirical proof that MiniSites and INpages drive add to cart conversion !
As things stand today, the content is the official, rich content provided automatically by the brands to Flixmedia. It can therefore not be modified by our retail partners. We are however piloting some dynamic content services and could discuss this at further length if you are interested.
Assuming this question is connected to SEO - please see the answer at the top of this section, if this question is more about ‘tone of voice’ or site ‘hygiene’ then Flixmedia recommends a mix of native, unique content and official brand content. We accept that on occasion there will be duplication between the native content and the Flixmedia content but all available evidence suggests no negative impact on the shopper behaviour.
Nothing ! Your page calls our servers and if we have no content, nothing happens. If you feel we should have content for a certain brand or product, please feel free to get in touch and alert us to the gap in our database.
Moving our JavaScript code closer to the end of the page (e.g. before closing tag) will make our code start after the page is fully rendered. All visuals are hosted on our CDN to make sure the network latency is minimal for all visitors.
Sure ! We recommend you take all the content we have as rich content is proven to drive shopper engagement and add to cart rate … however …. if you would like Flixmedia to ‘toggle off’ certain areas of the INpage, this can be done. It will affect ALL brands however and reduce the rich content you are receiving from us.
Simply replace http:// with https:// in the Flixmedia code we sent to you. If you’re using both http:// and https:// pages it is also possible to replace http:// with // (double slash) then the browser would determine the protocol automatically.
It could be browser restricting issues, you need to provide flixmedia with a product page example and flixmedia will help you.
We recommend you take all the content we have as rich content is proven to drive shopper engagement and add to cart rate … however …. if you would like Flixmedia to ‘toggle off’ certain areas of the INpage and therefore make it shorter, this can be done. It will affect ALL brands however and reduce the rich content you are receiving from us.
The integration method will be the same. Our responsive templates are designed to fit our retailer partner’s site layout 100% but additional customization may be needed on occasion.
Flixmedia’s entire business depends on being trustworthy and reliable. As it has for over 10 years. We employ all appropriate checks and balances and in the rare event of an issue, utilise a RED FLAG process. -
Flixmedia works with best in class industry partners RackSpace and LimeLight to ensure continuity of service. In our 10 year history there has never been any serious disruption to our service and we work hard to maintain our record as a trusted partner to the world’s biggest brands and retailers.
Fortunately this has never been tested in 10 years but under normal circumstances, a web site owner is responsible for the content on their site, irrespective of the source.
Unfortunately, the answer is NO - You need to have a proper e-commerce website and a product page for the flixmedia code to work.
Below is the custom JS Code that we provide to retailers. The variables product_mpn and product_brand need to corrected by the retailer to make it point to the value passed on the page as the MPN (essential) and Brand name on the page or the values can be dynamically passed through the server script. This will depend on how the retailer would get the values.
Alternative for this is to register for the Manage Content services with flixmedia and collect the content manually.
NO
Preview is available in Manage Content. Get registered and preview!
Page views per products where the flixmedia content is rendering.
The products which would have JS code implemented properly as above.
No. - The content is loading asynchronously, only the initial JS code is triggered directly depending upon how you integrate the code on the master template page. You can add the initial JS code to work asynchronously by using async=true.
Nothing at all is required from the retailer. Just say yes!
Flixmedia do everything ! Our Javascript code allows us control whether the rich content is displayed or not and then track whether your shoppers click ‘add to cart’. We can therefore create an ‘A’ group (that see the content) and a ‘B’ group (that do not see the content) and ensure all other variables are the same. Price, seasonality, promotions etc are the same for both groups, so the ONLY thing we are testing is the shoppers’ reaction to content. Once we have reached a point where our test result is statistically significant, we revert back to everyone seeing the content and share the results ! We have a rich history of collaborating with both brands and retailers to optimise the shopper experience in order to maximise shopper engagement and importantly; sales.
No. If you have Flixmedia Javascript code sitewide, we can handle everything from our side.
It depends on shopper traffic ! Some tests can reach a point of statistical significance within hours whilst others can take longer. The higher the traffic on the page, the faster the test. It is much more relevant to reach statistical significance, rather than running a ‘longer’ test.
We can test on any and all of our brands but we normally ask our dedicated shopper scientists to select brands that will give a representative sample of the program we are running with you. We are open to taking your input on certain brands you would like to test AND we often run ‘2 way’ tests with a specific brand and a specific retailer (the results are then shared under NDA between both parties).
Our most common test is on IN pages but in theory, anything and everything can be tested. We recommend you take all 3 Flixmedia services to maximise shopper engagement and sales.
Yes
Flixmedia takes all possible measures that the java script code is authentic and no one accesses the code in an unauthorized way.
Yes, Flixmedia tracks some of the parameters like content availability and page impressions when the JS code is implemented.
Yes, this is possible technically, however, Flixmedia never ever does this.