Content Syndication For Toys

Sell more toys on every retailer's page

Give parents and gift-buyers the full picture before they buy. Flixmedia adds video, AR and interactive product content to your toy listings across 1,800+ retailer pages, so shoppers see the toy in action and buy with confidence.

Powering content for the world's leading brands and retailers

HOW IT WORKS

Add, measure, improve

01

Add your content to retail PDPs

Put your video, imagery and interactive content onto product pages across the network. Upload once, and it goes live everywhere you sell.

02

Measure how content performs

See how shoppers engage with your content on every page, tied to real sales across the network.

03

Iterate & improve content performance

Use what you learn to sharpen your content and double down on what works. Every cycle makes the next one stronger.

What You Can Do

Show parents everything they need to choose

Panel of verified customer reviews and star ratings

The Payoff

Why richer pages win in toys

Win more confident buyers

Show the toy in play and prove it suits the child, so parents stop second-guessing and buy, even in the last-minute gifting rush.

Cut costly returns

Set accurate expectations on size and play, so fewer toys come back disappointing on delivery day.

Grow every order

Surface the matching set, the accessories and the add-ons, and turn a single toy into a bigger basket, especially at peak season.

Your TOOLKIT

The products powering toy pages

INpages · Integrated Page Content

The page experience your shoppers deserve

INpages places your video, imagery and feature detail directly inside retailer product pages. The content you invested in, live on 1,800+ retailers, refreshed overnight.

+38%

Average Add-to-cart Spike

+58 secs

Keyword Ranking Boost

Hotspots · Interactive product images

Turn a flat image into something shoppers explore

Hotspots let shoppers tap your product image to reveal specs, video and detail, right on the retailer page. The image stops being a picture and starts doing the selling.

+7.25%

Add-to-cart uplift

750+

Retailers activate

Smart insights · Measure & Optimise Content

See who actually views your content

See how toy shoppers engage with your content on retailer pages, not just whether it loaded. Watch who plays the video, explores the features and reads the reviews, tied to real sales across the network.

1B+

Unique shopper visits every year

2.3M

Buying signals tracked every day

trusted at scale

Performance, measured across the network

1B+

Shoppers reached across the network

40K

Shopper hits a minute

5.2%

Average conversion uplift

14 secs

Est. revenue uplift

Flixmedia helps John Lewis boost online revenue by 5%

See how John Lewis lifted online revenue by 5% with Flixmedia INpages, plus 3% gains in conversion and average order value.

Stat card showing a 5% boost in online revenue, with a rising line chart

Flixmedia helps India's retailers improve cart conversion by 9.4%

See how Flixmedia rich content lifted cart conversion by 9.4% for India's retailers, tested across 355,794 shoppers at 99% confidence.

Stat card showing a 9.4% add-to-cart uplift, with a rising line chart

INpages drive a 3.8% ATC uplift across Australian retailers

See how Flixmedia INpages lifted add to cart by 3.8% across leading Australian retailers in a test of 451,152 shoppers. Read the full results.

Stat card showing a 3.8% add-to-cart uplift, with a rising line chart

faqs

Questions? We've got you

Smart Insights shows how toy shoppers engage with your content on retailer pages, not just whether it loaded. You see who plays the video, explores the features and reads the reviews, tied to real sales across the network, so you can tell which content is doing the selling and put your budget behind it.

Peak season buyers are often shopping for a child they do not know as well as a parent would, and under time pressure. Rich content does the reassuring work quickly, showing the toy in play, confirming age suitability and setting size expectations, so a hesitant gift-buyer commits rather than moving on to something safer.

Yes. The Attach Widget surfaces complementary products from your range on the same page, so a shopper looking at one toy can see the matching sets, accessories and add-ons that go with it. This turns a single purchase into a bigger basket, which matters most at peak season.

Yes. Flix AR lets shoppers view a photo-realistic, life-size model of the toy through their phone camera, placed in their actual room. Scale is one of the most common sources of disappointment on delivery day, and seeing the real size before buying sets accurate expectations. All iOS devices and roughly 85% of Android devices support it.

You deliver your content once to Flixmedia, and it syndicates across the retailer network automatically. Retailers embed a lightweight script that loads your content into their product pages, so no per-retailer upload is needed and nothing has to change on the retailer's own site. Refresh your content and every retailer page updates overnight.

Yes. INpages embeds your play videos and lifestyle imagery inside the retailer's product page, so buyers see the fun and the function rather than packaging. A toy that looks static in a packshot can look irresistible in play, and that difference is what turns a browser into a buyer.

Age suitability is one of the first things a parent checks and one of the easiest things for a retailer template to bury. INpages lets you put age guidance, developmental benefits and play detail directly onto the retailer's product page, in your words rather than a line of small print. Hotspots let parents tap the image to surface that detail without scrolling.

Flixmedia puts your play videos, imagery and product detail onto retailer product pages across a network of over 1,800 retailers. Parents and gift-buyers see the toy in action rather than a photo of the box, so they buy with confidence. Brands using Flixmedia see an average 27% conversion uplift and a 10% reduction in returns.

testimonials

What E-commerce leaders are saying

I have to say I am impressed about the Smart Syndication dashboard. It seems quite insightful and rich and would definitely add value to our content strategy.

Client

Asics Europe

We are able to extend the high touch shopper experience in-store to our website and app shoppers. We know that when our shoppers consume this content they buy more and come back over and over again. As discovery shifts toward AI-driven interfaces and shoppers increasingly begin their journey outside of brand-owned channels, the PDP has become a critical moment of truth.

SB

Sarah Boyd

Managing Director, Sephora UK

We are delighted to have integrated rich content in-line with our product descriptions. The engaging and informative experience has resonated well with our shoppers, resulting in increased sales and an enhanced browsing journey. Partnering with Flixmedia has proven to be instrumental in elevating our online retail strategy.

KG

Karan Gupta

Director, Vijay Sales

At Retravision, not only do we use Flixmedia INpages to enhance our existing content, but it also serves as a great in-fill for brand new products when initial upstream content may be lacking from other data sources.

WS

Wynn Setzinger

Chief Information Officer, Retravision

Flixmedia has a key role in bringing our branded products to life online through its rich content syndication platform.By providing additional information about the brands, and expert accreditations, the platform helps our customers make the right choice when they're purchasing products with us.

CB

Charlie Banfield

Online Trading Manger, John Lewis & Partners

Stand out on the digital shelf

Get in touch with our team today to find out how to syndicate your content across the Flixmedia network