about flixmedia

We believe that experience matters.

Flixmedia team gathered on an office staircase
Powering content for the world's leading brands and retailers

Our Story

One idea. Two decades

We started in 2004 with a single conviction: the content that helps someone buy should live on the page where they buy. More than 20 years on, that idea connects 1,800+ retailers, and hundreds of brands, and thousands of professionals, while reaching billions of shoppers. One platform. One line of code. Everywhere that matters.

Flixmedia colleagues seated at a company event

trusted at scale

The team behind it all

22 yrs

Building the digital self, since 2004

100+

People on the team

14

Nationalities across the team

92%

Would recommend us to work for

What We Do

Two sides of retail, one connection

Brands plug their content into Flixmedia once. Retailers add a single line of code. We match the right content to the right product across the whole network and keep it current automatically - so when brands reach shelves they could never build alone, and retailers get richer, higher-converting pages with zero effort. Both sides win at the same time.

Flixmedia leadership team at a company event

PART OF SMOLLAN

Global backing, dedicated focus

Flixmedia is part of Smollan, a global commerce group operating in more than 50 markets. It gives us the stability and reach of a major group, with the speed and single-minded focus of a specialist platform - the best of both.

Flixmedia team members at a company event

about flixmedia

Our values are the driving force behind everything we do at Flix

Great people

Brilliant people doing brilliant things together. Our culture is the reason shoppers, brands and retailers trust what we build.

Awesome products

We build product experiences that actually move the numbers, conversion, add-to-cart, revenue, measured across the network.

Built to scale

Speed and scale built into everything we do. One update reaches 1,800+ retailers overnight, in 90+ countries across the globe.

award winning workplace

Officially one of the great places to work, year on year

The Sunday Times Best Places to Work 2026 badge for medium organisations
EcoVadis Bronze sustainability rating badge, top 35%, January 2024
Great Place To Work Certified badge for the UK, November 2024 to November 2025
Great Place To Work Best Workplaces in Advertising, Media and Marketing UK 2024 badge

The Team

Excellence, across every team, and every team member

Team member

Paul Phillips

CEO

Paul Phillips

Two decades scaling technology businesses through growth, transformation and international expansion across 90+ countries worldwide.

Team member

Chris Grimason

Chief Commercial Officer

Chris Grimason

Over a decade in ecommerce and SaaS, leading global sales and marketing teams and driving content syndication growth at scale.

Team member

Tom Clark

E-commerce Director

Tom Clark

Uses e-commerce expertise and shopper insight to help brands and retailers create stronger digital product experiences.

Team member

Chandrasekhar Yeddanapudi

Chief Technology Officer

Chandrasekhar Yeddanapudi

Setting the technology and AI vision, building the data foundations and cloud-native platforms behind content intelligence at scale.

Team member

Rebecca Woodley

Chief Operating Officer

Rebecca Woodley

Aligns teams, operations and priorities to help Flixmedia work efficiently and support continued growth.

Team member

Gary van de Mortel

Finance Director

Gary van de Mortel

Provides the financial insight and commercial guidance that help Flixmedia plan and grow confidently.

Team member

Judith Shaw

Operations Director

Judith Shaw

Brings people, processes and technology together to deliver smooth operations and excellent client service.

See what Flixmedia can do for you

Book a demo with one of our team and see how Flixmedia puts rich product content where the world shops.