Content Syndication For Sport

Your best product content, on every retailer's shelf

You make films, tech breakdowns and athlete stories that sell. Flixmedia puts your full product story on 1,800+ retailer pages, so shoppers get the whole picture at the moment they choose.

Powering content for the world's leading brands and retailers

HOW IT WORKS

Add, measure, improve

01

Add your content to retail PDPs

Put your video, imagery and interactive content onto product pages across the network. Upload once, and it goes live everywhere you sell.

02

Measure how content performs

See how shoppers engage with your content on every page, tied to real sales across the network.

03

Iterate & improve content performance

Use what you learn to sharpen your content and double down on what works. Every cycle makes the next one stronger.

What You Can Do

Put your full product story on every page

Panel of verified customer reviews and star ratings

The Payoff

Why richer pages win in sport

More shoppers commit

Sports gear is a considered purchase. When the full spec, fit and performance story is on the page, hesitation drops and conversion climbs.

Fewer returns

Most sports returns come down to fit and expectation. When shoppers know exactly what they're getting, far fewer come back.

Bigger baskets

Rich content and cross-sell move shoppers from the one item to the full kit, lifting average order value across the range.

Your TOOLKIT

The products powering sport pages

INpages · Integrated Page Content

The page experience your shoppers deserve

INpages places your video, imagery and feature detail directly inside retailer product pages. The content you invested in, live on 1,800+ retailers, refreshed overnight.

+38%

Average Add-to-cart Spike

+58 secs

Keyword Ranking Boost

Hotspots · Interactive product images

Turn a flat image into something shoppers explore

Hotspots let shoppers tap your product image to reveal specs, video and detail, right on the retailer page. The image stops being a picture and starts doing the selling.

+7.25%

Add-to-cart uplift

750+

Retailers activate

Smart insights · Measure & Optimise Content

See who actually views your content

See how sport shoppers engage with your content on retailer pages, not just whether it loaded. Watch who plays the video, explores the features and reads the reviews, tied to real sales across the network.

1B+

Unique shopper visits every year

2.3M

Buying signals tracked every day

trusted at scale

Performance, measured across the network

1B+

Shoppers reached across the network

40K

Shopper hits a minute

5.2%

Average conversion uplift

14 secs

Est. revenue uplift

Flixmedia helps John Lewis boost online revenue by 5%

See how John Lewis lifted online revenue by 5% with Flixmedia INpages, plus 3% gains in conversion and average order value.

Stat card showing a 5% boost in online revenue, with a rising line chart

Flixmedia helps India's retailers improve cart conversion by 9.4%

See how Flixmedia rich content lifted cart conversion by 9.4% for India's retailers, tested across 355,794 shoppers at 99% confidence.

Stat card showing a 9.4% add-to-cart uplift, with a rising line chart

INpages drive a 3.8% ATC uplift across Australian retailers

See how Flixmedia INpages lifted add to cart by 3.8% across leading Australian retailers in a test of 451,152 shoppers. Read the full results.

Stat card showing a 3.8% add-to-cart uplift, with a rising line chart

faqs

Questions? We've got you

Once your content is delivered and approved, it syndicates across the retailer network without needing individual sign-off for each retailer page, and existing retailer integrations do not need to change. Timelines depend on your SKU volume and delivery method, so speak to the team for a timeline against your specific range.

Smart Insights tracks how shoppers engage with your content on every retailer page. You see video play rates, dwell time, scroll depth and interaction rates broken down by module, alongside add-to-cart attribution. That shows you whether the athlete film is doing the work or whether the fabric detail is what converts, so you can invest accordingly.

Yes. Athlete films, ambassador content and user-generated content can all be syndicated onto retailer product pages. Real people using the product carry weight that brand copy cannot, and syndicating that content at scale puts it in front of shoppers at the moment they are deciding rather than leaving it on your own channels.

Yes. The Attach Widget surfaces complementary products from your range on the same page, so a shopper looking at a single item can see the rest of the kit that goes with it. This moves shoppers from one product to the full set and lifts average order value across the range.

You deliver your content once to Flixmedia, and it syndicates across the retailer network automatically. Retailers embed a lightweight script that loads your content into their product pages, so the films you have already made appear where the sale happens, with no per-retailer upload and no change required to the retailer's site.

Yes. INpages embeds your video, imagery and technical detail inside the retailer's product page, so shoppers can see the cut, the fabric technology and the performance claims in full. Hotspots let them tap the product image to reveal specific feature detail, from ventilation panels to grip patterns, without leaving the page.

Most sportswear returns come down to fit and expectation. A shopper who cannot see how a garment sits, how the fabric behaves or what the sizing really means is guessing, and guesses come back. Putting fit detail, fabric technology and video onto the retailer page sets accurate expectations before the order is placed. Brands syndicating content with Flixmedia see returns fall by around 10% on average.

Flixmedia puts your product films, tech breakdowns and athlete content directly onto retailer product pages across a network of over 1,800 retailers. Sports gear is a considered purchase, and when the full spec, fit and performance story sits on the page, hesitation drops. Brands using Flixmedia see an average 27% conversion uplift and a 10% reduction in returns.

testimonials

What E-commerce leaders are saying

I have to say I am impressed about the Smart Syndication dashboard. It seems quite insightful and rich and would definitely add value to our content strategy.

Client

Asics Europe

We are able to extend the high touch shopper experience in-store to our website and app shoppers. We know that when our shoppers consume this content they buy more and come back over and over again. As discovery shifts toward AI-driven interfaces and shoppers increasingly begin their journey outside of brand-owned channels, the PDP has become a critical moment of truth.

SB

Sarah Boyd

Managing Director, Sephora UK

We are delighted to have integrated rich content in-line with our product descriptions. The engaging and informative experience has resonated well with our shoppers, resulting in increased sales and an enhanced browsing journey. Partnering with Flixmedia has proven to be instrumental in elevating our online retail strategy.

KG

Karan Gupta

Director, Vijay Sales

At Retravision, not only do we use Flixmedia INpages to enhance our existing content, but it also serves as a great in-fill for brand new products when initial upstream content may be lacking from other data sources.

WS

Wynn Setzinger

Chief Information Officer, Retravision

Flixmedia has a key role in bringing our branded products to life online through its rich content syndication platform.By providing additional information about the brands, and expert accreditations, the platform helps our customers make the right choice when they're purchasing products with us.

CB

Charlie Banfield

Online Trading Manger, John Lewis & Partners

Stand out on the digital shelf

Get in touch with our team today to find out how to syndicate your content across the Flixmedia network