.avif)
Hotspots · Interactive product images
Bring your product hero image to life
Hotspots layer interactive callouts over your main hero images, so shoppers tap into features, specs, and video without leaving the page.
What Hotspots Do
One image. Everything they need to know.
An image that answers back
Shoppers tap callouts on your hero image to reveal features, specs, and video, without leaving the page.
Scalable approach to the hero image
Pick your hotspots from a suite of content types to consistently execute up to four buttons on any connected retailer. No rebuilding the same image for one retailer and then a hundred more. The effort of one page, the reach of the whole network.
Highlight it, comment. Don't count on them finding it
Behind each callout, put whatever sells it hardest: a three-second clip, a macro shot, one killer stat. Make the top-performing assets the most unmissable ones so the product makes its own case, by the way it would in the shopper's hands.
Measure what shoppers explore
Every tap is a shopper telling you what they care about. See what callouts get opened and which get skipped, across the network. A clear read on what is actually selling, so you lead with the features that pull people in and quietly drop the ones that don't.
Why Use Hotspots
The most visible and interactive format on the network
Rich brand content, right in your product hero
Click to explore the product highlight reel. Tap a callout and the detail opens on the page.
750+
Retailers ready to light up - one switch, no per-store build
of product page traffic is mobile. A tap is made for the thumb; a wall of text isn't.
7.25%
Add-to-cart uplift, credited straight to Hotspots.
What hotspots reveal
Any content, one tap away
how it works
Add Hotspots in 3 simple steps
Select your highlight reel
Assemble your top-performing content types and choose from a library of eye-catching Hotspot buttons.
Match it across the network
Hotspots are pushed to every connected retailer automatically.
Shoppers tap to explore
Shoppers tap, the detail unfolds on the retailer's page, and every tap flows back into Smart Insights.
THE RESULTS
Interactive hero images win attention and sales.
7.25%
Average conversion uplift
33.9 secs
Dwell time on Hotspots
750+
Connected retailers
18M
Hotspots clicked per year
Flixmedia helps John Lewis boost online revenue by 5%
See how John Lewis lifted online revenue by 5% with Flixmedia INpages, plus 3% gains in conversion and average order value.
Flixmedia helps India's retailers improve cart conversion by 9.4%
See how Flixmedia rich content lifted cart conversion by 9.4% for India's retailers, tested across 355,794 shoppers at 99% confidence.
INpages drive a 3.8% ATC uplift across Australian retailers
See how Flixmedia INpages lifted add to cart by 3.8% across leading Australian retailers in a test of 451,152 shoppers. Read the full results.
testimonials
What E-commerce leaders are saying
faqs
Still have questions? We’re here to help.
Feature highlights, technical specifications, how-to guides, product comparisons, Augmented Reality, reviews and animations/videos.
They improve user engagement, provide instant product information, increase conversions, and enhance the overall shopping experience.
Interactive touchpoints within a retailers image gallery that provides bitesize product information above the fold on the PDP, optimised for Mobile devices.
No — HotSpots are automatically updated when brands refresh their content.
Through a simple, lightweight code snippet, ensuring seamless functionality across all retailer platforms.
Feature highlights, technical specifications, how-to guides, product comparisons, Augmented Reality, reviews and animations/videos.
Interactive touchpoints within a retailers image gallery that provides bitesize product information above the fold on the PDP.
See Hotspots in action
Book a demo, and we'll walk you through how hotspots would work on your own product image.