Flixmedia Cookie Notice

(Last updated: 20th April 2022)

Overview of Cookies

Flixmedia makes use of cookies on this website, on its ‘Flix360 Measure Effect’ and ‘Flix360 Measure Manage Content portals, and from its partner retailers’ websites. Cookies are small text files downloaded by your internet browser and stored on the device you use to access the website (e.g., your desktop computer, laptop, tablet or smartphone). Depending on their purpose, cookies log specific user-related information such as your user preferences, authentication information, security parameters, data concerning the devices you use to access the website, and statistical information regarding your use of the website. Where necessary during your visit to the website or when revisiting the website, your internet browser transmits the cookies including the contained information back to the servers they were initially downloaded from. The analysis and processing of such information allows us to ensure the functionality of the website, improve your online experience, and optimize the structure and content of the website.

Cookie Category

Description

Strictly NecessaryCookies

These are cookies that are required for the operation of the website or of certain parts there of. They either serve the sole purpose of carrying out network transmissions or are strictly necessary in order for us to provide an online service explicitly requested by you.

Analytical/PerformanceCookies

These cookies allow  us to carry out web analytics or other forms of audience measuring such as recognizing and counting the number of visitors and seeing how visitors move around the website. This helps us to improve the way the website works, for example, by ensuring that users are easily finding what they are looking for.

Functionality Cookies

These cookies are used to recognize you when you return to the website. This enables us to personalize our content for you, greet you by name and remember your preferences (for example, your choice of language or region). Loss of the information in these cookies may make our services less functional but would not prevent the website from working.

Targeting/ProfilingCookies

These cookies record your visit to the website and/or your use of the services, the pages you have visited and the links you have followed. We will use this information to make the website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.

Cookies Used on the Flixmedia Website

The following cookies are used on the Flixmedia website:

Cookies Used on the Flix360 Manage Content Portal

The following cookies are used on the Flix360 Manage Content Portal:

Cookie Category

Cookie

Cookie Consent Required Under GDPR

Who Places the Cookie?

Purpose

When is cookie Enabled/ Does it Expire?

Analytical

_vwo_uuid_v2

Yes

Flixmedia

A cookie for Google analytics

1 Year

Analytical

_utma

Yes

Flixmedia

A cookie for Google analytics

2 Years

Analytical

_utmc

Yes

Flixmedia

A cookie for Google analytics

Session

Yes

_utmz

Analytical

Flixmedia

A cookie for Google analytics

Session

Session

A cookie for Google analytics

Flixmedia

Yes

_utmt

Analytical

Analytical

_utmb

Yes

Flixmedia

A cookie for Google analytics

Session

Strictly Necessary

Strictly Necessary

bip1

No

Flixmedia

Load balancer cookie to maintain user session

Session

PHPSESSID

No

Flixmedia

Application framework based cookie to maintainuser session

Session

Cookies Used on the Flix360 Manage Content Portal - Hotjar

These cookies apply when the Hotjar Tracking Code has been loaded and ensure the Hotjar Tracking Code functions correctly. Mentions of site_id refer to the unique ID allocated to an individual site when it is created in Hotjar.

Relating to the user

Cookie name
Description
  • Set when a user first lands on a page.
  • Persists the Hotjar User ID which is unique to that site.
  • Ensures data from subsequent visits to the same site are attributed to the same user ID.
  • 365 days duration.
  • UUID data type.
  • Identifies a new user’s first session.
  • Used by Recording filters to identify new user sessions.
  • Session duration.
  • Boolean true/false data type.
  • UUID data type.
_hjSessionUser_{site_id}
  • Set when a user first lands on a page.
  • Persists the Hotjar User ID which is unique to that site.
  • Ensures data from subsequent visits to the same site are attributed to the same user ID.
  • 365 days duration.
  • JSON data type.
_hjid
_hjFirstSeen
_hjFirstSeen
_hjUserAttributesHash
  • Set when a user first lands on a page.
  • Persists the Hotjar User ID which is unique to that site.
  • Ensures data from subsequent visits to the same site are attributed to the same user ID.
  • 365 days duration.
  • UUID data type.
  • User Attributes sent through the Hotjar Identify API are cached for the duration of the session.
  • Enables us to know when an attribute has changed and needs to be updated.
  • Session duration.
  • Hash data type.
_hjCachedUserAttributes
_hjViewportId

Relating to the session

  • Stores User Attributes sent through the Hotjar Identify API, whenever the user is not in the sample.
  • Collected attributes will only be saved to Hotjar servers if the user interacts with a Hotjar Feedback tool.
  • Cookie used regardless of whether a Feedback tool is present.
  • Session duration.
  • JSON data type.
  • Stores user viewport details such as size and dimensions.
  • Session duration.
  • UUID data type.
Cookie name
Description
  • Causes Hotjar to stop collecting data if a session becomes too large.
  • Determined automatically by a signal from the WebSocket server if the session size exceeds the limit.
  • Session duration.
  • Boolean true/false data type.
  • If present, set to '1' for the duration of a user's session, when Hotjar has rejected the session from connecting to our WebSocket due to server overload.
  • Applied in extremely rare situations to prevent severe performance issues.
  • Session duration.
  • Boolean true/false data type.
  • UUID data type.
_hjSessionUser_{site_id}
  • Holds current session data.
  • Ensures subsequent requests in the session window are attributed to the same session.
  • 30 minutes duration.
  • JSON data type.
_hjSessionTooLarge
_hjSessionRejected
__hjSessionResumed
__hjLocalStorageTest
  • Set when a session/recording is reconnected to Hotjar servers after a break in connection.
  • Session duration.
  • Ensures data from subsequent visits to the same site are attributed to the same user ID.
  • Boolean true/false data type.
  • Checks if the Hotjar Tracking Code can use local storage.
    If it can, a value of 1 is set.
  • Data stored in_hjLocalStorageTest has no expiration time, but it is deleted almost immediately after it is created.
  • Under 100ms duration.
  • Boolean true/false data type.
__hjIncludedInPageviewSample
_hjAbsoluteSessionInProgress
  • Set to determine if a user is included in the data sampling defined by your site's pageview limit.
  • 30 minutes duration.
  • Boolean true/false data type.
  • Session duration.
  • JSON data type.
  • Used to detect the first pageview session of a user.
  • 30 minutes duration.
  • Boolean true/false data type.
  • We try to store the _hjTLDTest cookie for different URL substring alternatives until it fails.
  • Enables us to try to determine the most generic cookie path to use, instead of page hostname.
  • It means that cookies can be shared across subdomains (where applicable).
  • After this check, the cookie is removed.
  • Session duration.
  • Boolean true/false data type.
_hjTLDTest

Relating to Recordings

Cookie name
Description
_hjRecordingEnabled
  • Set when a Recording starts.
  • Read when the Recording module is initialized to see if the user is already in a recording in a particular session.
  • Session duration.
  • Boolean true/false data type.
  • Set in Session storage as opposed to cookies.
  • Updated when a user recording starts and when data is sent through the WebSocket (the user performs an action that Hotjar records).
  • Session duration.
  • Numerical Value (Timestamp) data type.
_hjRecordingLastActivity

Cookies Used on the Flix360 Measure Effect Portal

The following cookies are used on the Flix360 Measure Effect Portal:

Cookie Category

Cookie

Purpose

Who Places the Cookie?

Cookie Consent Required Under GDPR

When is cookie Enabled/ Does it Expire?

Analytical

_gat_gat

Yes

Flixmedia

A cookie for Google analytics for identifying the browser session

Session

Analytical

_ga

Yes

Flixmedia

2 years

A cookie for Google analytics

Analytical

_gid

Yes

Flixmedia

A cookie for Google Analytics

2 Years

Cookie and Tracking Data processed by Flixmedia from Retailer Websites

The following cookies are processed by Flixmedia from Partner Retailer Websites:

Cookie Category

Cookies

Cookie Consent required under the GDPR

Cookie
Duration

Purpose

Retailer Partner Responsibility

Flix
Responsibility

Retention

Analytical /Performance/ Targeting

flixgvid

Yes

Session

This creates a unique visitor ID within Flixmedia network(GVID). This cookie is set on the user device for the duration of the session. The GVID is used to improve the shopper experience.

(i) Provide your website visitors with notice of the Tracking Technology in your privacy and/or cookie notice, and the relevant information listed in this table.

(ii) Maintain a mechanism for obtaining and recording the consent of website visitors prior to the placement of the Tracking Technology, as well as a mechanism to withdraw or refuse consent, and make records of consent available to Flixmedia upon its reasonable request; and

(iii) Comply with all Data Protection Laws.



(i)Comply with all Data Protection Laws; and
(ii) Process Personal Data received from Tracking Technology

25 months

Logging Script processed by Flixmedia and Retail Partner:

Script Name

Logging Category

What information is stored

Consent required under the GDPR*

Purpose

Retail Partner Responsibility

Flix Responsibility

Retention

Loader.js

Content delivery performance

-User IP address,
-User local time,
-Whether user has interacted with Flix content
-Whether User had seen top of inpage, middle-of-inpage or bottom-of-inpageAdd to basket clicks (not all retailers)-User browser agent (can we used to infer - operating system, and occasionally the actual device model)
User time spent on the page (only if we syndicate content on that page)
-Whether the user has seen the syndicated content on the page

Yes

The script logs the requests made and the responses provided to report on content delivery performance.Such reports include: user device traffic analysis and consumption of content, reports on interaction of users with the content traffic analysis (by user region) to improve content delivery performance.

(i) Provide your website visitors with notice of the Tracking Technology in your privacy and/or cookie notice, including the relevant information listed in this table;

(ii) Maintain a mechanism for obtaining and recording the consent of website visitors prior to the placement of the Tracking Technology, as well as a mechanism to withdraw or refuse consent, and make records of consent available to Flixmedia upon its reasonable request; and

(iii) Comply with all Data Protection Laws)

(i)Comply with all Data Protection Laws

(ii)Process Personal Data received fromTracking Technology

User IP address is retained up to 30 days. All other attributes are retained up to 25 months.

As above

Content usage & optimisation

Same as above

Yes

The script also logs the usage of rich content ex: image gallery, video gallery, call to action (CTA) button clicks, navigation buttons, anchor links interactions. Reports provided on product interactions.

As above

As above

As above

Contact Us

For moreinformation about our processing of cookies, or if you have a comment orquestion about this Cookie Notice, you can contact us by using this Link.

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