Flixmedia Cookie Notice

(Last updated: 1st June 2021)

Overview of Cookies

Flixmedia makes use of cookies on this website, on its ‘Flix360 Measure Effect’ and ‘Flix360 Measure Manage Content portals, and from its partner retailers’ websites. Cookies are small text files downloaded by your internet browser and stored on the device you use to access the website (e.g., your desktop computer, laptop, tablet or smartphone). Depending on their purpose, cookies log specific user-related information such as your user preferences, authentication information, security parameters, data concerning the devices you use to access the website, and statistical information regarding your use of the website. Where necessary during your visit to the website or when revisiting the website, your internet browser transmits the cookies including the contained information back to the servers they were initially downloaded from. The analysis and processing of such information allows us to ensure the functionality of the website, improve your online experience, and optimize the structure and content of the website.

Cookie Category

Description

Strictly NecessaryCookies

These are cookies that are required for the operation of the website or of certain parts there of. They either serve the sole purpose of carrying out network transmissions or are strictly necessary in order for us to provide an online service explicitly requested by you.

Analytical/PerformanceCookies

These cookies allow  us to carry out web analytics or other forms of audience measuring such as recognizing and counting the number of visitors and seeing how visitors move around the website. This helps us to improve the way the website works, for example, by ensuring that users are easily finding what they are looking for.

Functionality Cookies

These cookies are used to recognize you when you return to the website. This enables us to personalize our content for you, greet you by name and remember your preferences (for example, your choice of language or region). Loss of the information in these cookies may make our services less functional but would not prevent the website from working.

Targeting/ProfilingCookies

These cookies record your visit to the website and/or your use of the services, the pages you have visited and the links you have followed. We will use this information to make the website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.

Cookies Used on the Flixmedia Website

The following cookies are used on the Flixmedia website:

Cookie Category

Cookie

Cookie Consent Required Under GDPR

Who Places the Cookie?

Purpose

When is cookie Enabled/ Does it Expire?

Analytical

_gat_gtag

Yes

Flixmedia

A cookie for Google analytics for identifying the browser session

2 Years

Analytical

_ga

Yes

Flixmedia

A cookie for Google Analytics Flixmedia ID

1 Day

Analytical

_ga

yes

Flixmedia

A cookie for Googleanalytics Flixmedia id

1 Day

Cookies Used on the Flix360 Manage Content Portal

The following cookies are used on the Flix360 Manage Content Portal:

Cookie Category

Cookie

Cookie Consent Required Under GDPR

Who Places the Cookie?

Purpose

When is cookie Enabled/ Does it Expire?

Analytical

_vwo_uuid_v2

Yes

Flixmedia

A cookie for Google analytics

1 Year

Analytical

_utma

Yes

Flixmedia

A cookie for Google analytics

2 Years

Analytical

_utmc

Yes

Flixmedia

A cookie for Google analytics

Session

Yes

_utmz

Analytical

Flixmedia

A cookie for Google analytics

Session

Session

A cookie for Google analytics

Flixmedia

Yes

_utmt

Analytical

Analytical

_utmb

Yes

Flixmedia

A cookie for Google analytics

Session

Strictly Necessary

Strictly Necessary

bip1

No

Flixmedia

Load balancer cookie to maintain user session

Session

PHPSESSID

No

Flixmedia

Application framework based cookie to maintainuser session

Session

Cookies Used on the Flix360 Measure Effect Portal

The following cookies are used on the Flix360 Manage Effect Portal:

Cookie Category

Cookie

Purpose

Who Places the Cookie?

Cookie Consent Required Under GDPR

When is cookie Enabled/ Does it Expire?

Analytical

_gat_gat

Yes

Flixmedia

A cookie for Google analytics for identifying the browser session

Session

Analytical

_ga

Yes

Flixmedia

2 years

A cookie for Google analytics

Analytical

_gid

Yes

Flixmedia

A cookie for Google Analytics

2 Years

Cookie and Tracking Data processed by Flixmedia from Retailer Websites

The following cookies are processed by Flixmedia from Partner Retailer Websites:

Cookie Category

Cookies

Cookie Consent required under the GDPR

Purpose

Retention

Analytical/Performance/ Targeting

flixgvid, sio_t

Yes

These cookies countunique visitors on the retailer website and used to understand and analyseshopper behaviour, This cookie is set on the user device for a year, theinformation is used to improve the shopper experience.
Another also creates a unique visitor ID within Flixmedia network.

Analytical/Performance/ Targeting

Functionality

FLIX_tracker_$product_id_$distribut
or
id_$product_type_id_$mpn_$ean

No

AB content testing for retailer websites. This cookie enables Flixmedia to understand and report on the effectiveness of the enriched content embedded on a retailer's website.

Duration of the test, up to 90 days.

Strictly necessary

Sessionscookies:
CI_session,inptime_$distributor_id_$language, inpsession_$distributor_id_$language) 
Loadbalancing cookies:b1pi,b1pi2

No

Sessions cookies toenable content to appear on the retailer in the least possible time. Loadbalancing cookies toplace visitors to a particular server behind the loadbalancer and enable content to appear in the least possible time.

Duration of the session and/or when the user closes the browser

The following tracking data are processed by Flixmedia from Partner Retailer Websites:

Script Name

Logging Category

What information is stored

Consent required under the GDPR*

Purpose

Retention

Loader.js

Content  delivery performance

-User IP address,
-User local time,
-Whether user has interacted with  Flixcontent
-Whether User had seen top of inpage, middle-of-inpage or bottom-of-inpage
- Add to basket clicks (not all retailers)
-User browser agent (can we used to infer - operating system, and occasionallythe actual device model)
User time spent on the page (only if we syndicate content on that page)
-Whether the user has seen the syndicated content on the page

Yes

The script logs the requests made and the responses provided to report on content delivery performance.
Such reports include: user device traffic analysis and consumption of content, reports on interaction of users with the content traffic analysis (by user region) to improve content delivery performance.

Content  delivery performance

Loader.js

Content  usage & optimisation

Same as above

Yes

The script also logs the usage of rich content ex: image gallery, video gallery, call to action (CTA) button clicks, navigation buttons, anchor links interactions. Reports provided on product interactions.

As above

Contact Us

For moreinformation about our processing of cookies, or if you have a comment orquestion about this Cookie Notice, you can contact us by using this Link.

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