>pour des achats plus plaisants <
Point & Place est une application de visualisation en Réalité Augmentée, gratuite et clé en main, pour vos sites marchands et vos magasins.
Compatible on iPhone 6s and up,
iPad 5th Gen and up; running iOS11.0+
iPad 5th Gen and up; running iOS11.0+
Mode d’emploi
1. Ouvrez l’application Point & Place.
2. Sélectionnez un produit.
3. Pointez votre appareil vers l’emplacement souhaité
du produit et appuyez sur l’écran.
Essayez en un click
Étonnez et enchantez vos clients avec un mode nouveau et séduisant de les informer sur votre produit, son fonctionnement et son apparence chez eux.
Achetez en toute confiance
Laissez les clients regarder les produits et transmettre des idées avec leurs proches sur WhatsApp, Facebook, ou Instagram, avec le hashtag #pointandplace pour partager vos produits avec les autres.
Nous vous avons compris
On consacre non seulement des ressources techniques et un budget conséquents pour développer l’application en votre nom, mais produit et héberge aussi toutes les expériences en Réalité Augmentée.
> apparence <
Téléphone portable
Une fois le code intégré, l’icône Point & Place s’affiche sur tous les produits proposant une visualisation en Réalité Augmentée. Il suffit juste au client de télécharger l’application Point & Place et de cliquer sur le logo de la page produit pour visualiser le produit en Réalité Augmentée.
Ordinateur de bureau
Une fois le code intégré, l’icône Point & Place s’affiche sur tous les produits proposant une visualisation en Réalité Augmentée.
Magasin
Chaque produit possède un code-barre. Pour permettre à vos clients d’expérimenter la Réalité Augmentée, demandez à vos fournisseurs ou merchandiser d’ajouter notre étiquette sur les produits éligibles.
> Le parcours de l'acheteur <
InternetRetailing, one of the UK’s leading retail specialists, recently did a white paper on Augmented Reality in Retail.
They explore consumer adoption of AR and which retailers are using it, how and why. They also profile Currys PC World’s successful execution of AR for more than 800 products online.
Download White Paper
> les actualités <
December 13th 2018
Point & Place® AR Shopping positively impacts Add To Cart Rate for Home Appliance Category.
Shoppers reacting positively to new way of spatial shopping with Dishwashers,
Fridge-Freezers, Ovens, Washing Machines and Dryers.
Read more
16 Novembre 2018
La plateforme d’achat en réalité augmentée Point & Place® augmente le revenu par client et la valeur moyenne des commandes du détaillant britannique majeur Dixons Carphone.
Flixmedia, leader mondial de la syndication de contenu pour les détaillants et les marques,
a communiqué aujourd’hui les résultats d’un test d’un mois portant sur plusieurs
catégories de produits axé sur l’impact de la plateforme d’achat en réalité augmentée
Point & Place avec le grand détaillant britannique Dixons Carphone.
Read more
November 15th 2018
Point & Place® wins “App of the Year”
Point & Place, the AR Shopping Platform for retailers and brands, won “UK App of the Year” in
the Photo/Video category at the esteemed UK App Awards on 13th November 2018. Having already
won at the eCommerce Awards in September, it beat stiff competition again this time, but
ultimately the judges were highly impressed with the app’s photorealism.
Read
more
September 26th 2018 in Internet Retailing
Dixons Carphone: Using technology to sell technology in store
Staff across the Currys PC World store estate are being issued with tablets to help them
assist customers with researching products in store. The tablets give staff access to a
cut-down version of the retailer’s consumer-facing website with functionality that will
help them when talking to customers.
Read more
October 1st 2018
Point & Place® wins 'Best Use of Multichannel' at the UK eCommerce Retail Awards
London, UK, 26th September – Point & Place, the AR Shopping Platform for retailers and
brands, won the 'Best Use of Multichannel' award at the prestigious London eCommerce
Awards event. The award was for the deployment of Point & Place on the Currys.co.uk
website, the UK’s largest online electricals retailer.
Read more
July 27th 2018 in Essential Retail
Currys PC World launches AR app
Currys PC World has rolled out an augmented reality (AR) app called Point and Place to
help convert customers who are thinking of buying a big ticket item. Shoppers who are
considering buying a fridge or a television can use their smartphones to virtually “see”
the products in their own homes. Speaking to Essential Retail earlier this year, head of
technology at parent company Dixons Carphone Kash Ghedia, said AR has the potential to
completely change the way consumers shop.
Read
more
July 23rd 2018 in VR Focus
Visualise Products At Home With Currys PC World’s Point And Place AR App
With the rise of augmented reality (AR) one of the earliest use cases for the technology
on an enterprise level for consumers was through retail, with companies like IKEA
creating apps that would allow customers to place items digitally in their own home. Now
British technology retailer Currys PC World is trying the very same thing with its new
Point and Place AR Shopping Platform for Apple devices.
Read more
July 23rd 2018 in eDelivery
Currys PC World Launches Augmented Reality App to Help Customers Reduce Returns
Electricals retailer Currys PC World has become the latest retailer to launch an
Augmented Reality (AR) Shopping Platform that allows its customers to visualise more
than 800 products – from fridges to televisions and printers – in their home.
Read more
July 21st, 2018 in Techprior
All-New 'Point & Place' AR Platform For Retailers And Brands
This Augmented Reality Shopping Platform promises to make shopping fun.
Read more
July 9th, 2018 in Techprior
EyeKandy.com Announces Partnership With Flixmedia to Provide Augmented Reality 'Point & Place' Platform to Retailers and Brands
EyeKandy, a global leader in A-Commerce, today announced the launch of a global sales
partnership with Flixmedia, the dominant content provider to the world's biggest brands
and retailers. The Point & Place Augmented Reality (AR) Platform developed by EyeKandy
has already been adopted as the turnkey AR platform by numerous retailers, including
Walmart, Curry's and Euronics.
Read more
