Point & Place® wins ‘Best Use of Multichannel’ at the UK eCommerce Retail Awards.

The Point & Place platform allows brands and retailers to easily add AR shopping to website product pages and reduces the ‘imagination gap’ for shoppers.


London, UK, 26th September – Point & Place, the AR Shopping Platform for retailers and brands, won the ‘Best Use of Multichannel’ award at the prestigious London eCommerce Awards event. The award was for the deployment of Point & Place on the Currys.co.uk website, the UK’s largest online electricals retailer.

Point & Place is an easy way for brands and retailers to instantly switch on AR shopping. And they immediately get access to over 1,000 high-quality AR product models across 15 product categories. And what’s more, its free for retailers to deploy!

Stuart Ramage, eCommerce Director at Dixons Carphone, commented: “We are delighted to win this award and be recognised for leading the way in deploying innovative new ways for our shoppers to shop with us. Point & Place helps close the ‘imagination gap’ for consumers. When you’re shopping for televisions, printers, furniture and a host of other products, shoppers have to imagine how a TV is going to look on their wall, or a printer on their desk, or a coffee machine in the kitchen. Point & Place closes that imagination gap, reducing decision making timelines on purchases, as well as reducing product returns.”

The fully customisable AR platform enables brands and retailers to take advantage of the growing consumer awareness of AR technologies to deliver a more engaging shopping experience.


Michelle Downey, Chief Marketing Officer at Flixmedia, commented:
“Point & Place is the AR shopping platform of choice for brands and retailers. We’re delighted to have partnered with Dixons Carphone to win this prestigious award.”